Well-designed sites offer considerably more than just feel. They attract visitors and assist individuals with understanding the product, organization, and branding through a variety of indicators, encompassing visuals, content, and interactions. That means every element of your site needs to work towards a defined goal.
User experience design shapes the digital landscape of a website — guiding people through its expanse, and giving them something that affects how they feel. Visuals, content, structure, and navigation all come together to give someone a memorable experience.
For me, that web design process requires 7 phases:
Step 1: Define the goals.
Starting out, your project needs to have an imaginative brief that layouts the site’s end goal. Here is a list of questions that need to be answered before commencing the web design project:
- Where I work with the client to determine what goals the new website needs to fulfil.
- What objective does the website need to accomplish? What problem does it solve?
- Who are the target users of the website?
- Is there a competitor website that operates within the same niche you plan to launch? What are its strengths and weaknesses?
Tools for website goal identification stage
- Audience personas
- Creative brief
- Competitor analyses
- Brand attributes
Step 2: Scope definition.
One of the most well-known and troublesome issues plaguing web design projects is extension creep. The customer defines out in light of one objective, however this step by step grows, develops, or changes inside and out during the plan procedure and the before you know it, you’re planning and building a site, yet additionally a web application, emails, and pop-up messages.
Tools for scope definition
- A contract
- Gantt chart (or other timeline visualization)
Step 3: Sitemap and wireframe creation
The sitemap provides the foundation for any well-designed website. It helps give web designers a clear idea of the website’s information architecture and explains the relationships between the various pages and content elements. Building a site without a sitemap is like building a house without a blueprint. And that rarely turns out well.
With the extension well-characterized, we can begin delving into the sitemap, characterizing how the substance and highlights we characterized in scope definition will interrelate.
Wireframing is the foundation of a well-designed website. It provides a framework for the website’s visual design and content elements and acts as a guide to the final look of the website. The sitemap and wireframes are like the blueprint of your website that form the building blocks of the final website.
Tools for sitemapping and wireframing
- Pen/pencil and paper
Step 4: Content Creation
Content is the raison d’etre for a site. The worth it gives is the explanation clients choose to visit the site, so the significance of a well-arranged substance procedure can’t be focused on enough.
We have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic.
Content serves two essential purposes:
Purpose 1. Content drives engagement and action
To begin with, content connects with perusers and drives them to take the activities important to satisfy a site’s objectives. This is affected by both the substance itself (the writing), and how it’s introduced (the typography and structural elements).
Purpose 2: SEO
Getting your keywords and key-states right is fundamental for the accomplishment of any site. I generally use Google Keyword Planner. This instrument shows the search volume for potential objective catchphrases and expressions, so you can focus on what genuine individuals are looking on the web. While web search tools are turning out to be increasingly astute, so should your substance procedures. Google Trends is likewise convenient for distinguishing terms individuals really use when they search.
Awesome content creation tools
- Google Docs
- Dropbox Paper
- Gather Content
Step 5: Visual Elements
With the site architecture and some substance set up, we can begin dealing with the visual brand. Contingent upon the customer, this may as of now be well-characterized, yet you may likewise be characterizing the visual style starting from the earliest stage. Devices like style tiles, moodboards, and component arrangements can help with this procedure.
Images are taking on a more critical role in web design now than any time in recent memory. Not exclusively do excellent images give a site an expert look and feel, yet they additionally impart a message, are mobile-friendly, and help assemble trust.
Tools for visual elements
- The usual suspects (Sketch, Illustrator, Photoshop, etc.)
- Moodboards, style tiles, element collages
- Visual style guides
Step 6: Testing
Testing of the website is a critical step in the website design process and needs to take place concurrently with development. End-to-end website testing consists of a number of different tests, including functionality, usability, interface, compatibility, performance and security testing.
Once the site has all its visuals and content, you’re ready for testing.
Thoroughly test each page to make sure all links are working and that the website loads properly on all devices and browsers. Errors may be the result of small coding mistakes, and while it is often a pain to find and fix them, it’s better to do it now than present a broken site to the public.
Website testing tools
Step 7: Launch and maintain.
Launching of the website involves its transfer from a local server to the live server. Web design is a tightrope between form and function, and your design and development team needs to find the sweet spot of balance between the two, prior to the launch of the website.
The launch of the website isn’t the end of the development journey. It is just another milestone that is achieved. The maintenance phase is what follows and is critical for the website to be successfully up and running.
A key thing to remember about the launch stage is that it’s nowhere near the end of the job. The beauty of the web is that it’s never finished. Once the site goes live, you can continually run user testing on new content and features, monitor analytics, and refine your messaging.